Imagine taking a picture of someone’s business card with your mobile phone and instantly being transferred to a page with specific information about them. That’s what advertising agency Push has done with its executive business cards—a physical version of a vCard. The advertising, branding and interactive agency, foreseeing strong potential in Scanbuy’s ScanLife 2D barcode software, is showcasing it in a unique way, by adding codes to their own business cards.
The ScanLife application reads the 2-D barcode using a phone’s camera and provides instant access to related information and content. For Push, this means the agency is able to create a business card that is more than just a static name and contact details. The cards are interactive and contain information similar to a vCard (biography, general contact information, social networking sites and downloadable vCard and Web site links), without sacrificing the in-person exchange of business cards. The barcode reader application is free to download from ScanLife from a mobile browser and is available for major mobile operating systems including iPhone, BlackBerry, Android, Windows Mobile, Java and Palm.
The ScanLife application reads the 2-D barcode using a phone’s camera and provides instant access to related information and content. For Push, this means the agency is able to create a business card that is more than just a static name and contact details. The cards are interactive and contain information similar to a vCard (biography, general contact information, social networking sites and downloadable vCard and Web site links), without sacrificing the in-person exchange of business cards. The barcode reader application is free to download from ScanLife from a mobile browser and is available for major mobile operating systems including iPhone, BlackBerry, Android, Windows Mobile, Java and Palm.
