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When a small artisan community in Peru needed help turning its handmade knitted goods into a modern fashion brand, Toronto-based ad agency Leo Burnett Canada dubbed the brand Qoñi, meaning warmth in the region’s native language. Perfectly suited to the brand’s line of cozy alpaca goods, the name was reflected throughout its identity, from a steady wordmark displayed on retail tags to a lookbook that details the brand’s scarves, hats and more in sharp photography. With its fully fleshed-out brand story and new visuals, Qoñi is ready to beckon shoppers around the world to experience the warmth of its community’s offerings.

leoburnettdesign.ca

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