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For more than 20 years, Quikrete has been America’s number-one selling concrete, offering a simple product benefit of “fast-setting concrete.” Atlanta, Georgia–based ad agency Fitzgerald & CO decided to dramatize that speed when creating a series of print ads for the stalwart concrete brand. By showing a bridge, water tower and fountain being built in the time it takes to pass by, the ads distilled the essence of “quikness” on the pages of trade newspapers and on OOH ads, capturing the spirit of the brand in a brisk one-two punch of visuals.

fitzco.com

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