Spearheaded by three TV spots by Sydney, Australia, creative agency Three Drunk Monkeys, this campaign promotes the teaming of well-known Nova 969 radio personality Merrick Watts with newcomers Ricki-Lee Coulter and Scott Dooley. It plays on the unlikely combination of the three presenters by exposing the strange truth that some combinations are inherently funny—such as a cowman playing tennis or a cannibal belly dancing with twins.
