Responses by Blanca Prieto, press & social media, Erretres
Background: Based in Madrid, Spain, Ramses Life is an exclusive gastronomic place that attracts the most cosmopolitan and demanding customers. Located near the monument Puerta de Alcalá, Ramses Life gathers diverse gastronomic experiences in separate spaces—Villa Torrii, Suria, The Nomad House, Crystal Room, Ikebana and Natsuki—that were all designed by Philippe Starck Studio. Erretres developed the creative concept and visual identities.
Reasoning: It is said that Ramses is a real life character; he is an eternal traveller, a philanthropist, an inventor and a lover of unique experiences. Storytelling has been a key element of the various identities. Each of the spaces is devoted to providing an unique experience.
Challenges: The most challenging aspect of the project was to develop distinct creative concepts for each of the gastronomic experiences that Ramses Life provides. The Erretres team spent a long time on the research, looking for lots of cultural and artistic references that might enrich the concepts for each space.
Visual influences: Villa Torii, which represents traditional Japan, combines the Roman villa with the Japanese torii, a door between the profane and sacred worlds. Suria, representing Mediterranean gastronomy, inspired by the Surrealist artists: Luis Buñuel, Salvador Dalí, Marcel Duchamp, Max Ernst and Man Ray.
The Nomad House is inspired by the tepee as a moving house for the citizens of the world, as well as contemporary artistic references like Pablo Picasso’s Cubism movement and Jean-Michel Basquiat’s graffiti style. Representing luxury, the Crystal Room is inspired by the kaleidoscopic and mirrored walls and gardens of the Palace of Versailles.
Ikebana, a gastro terrace, is inspired by Japanese Ikebana floral art; we worked together with Tokyo-based artist Houxo Que in a design process bound by the values of the Japanese discipline. Natsuki Tokyo Cuisine represents the modern 21st century Japan, with its value, art and experience. Minimalism and Takashi Murakami’s Superflat movement also inspired the Natsuki experience.