After coasting through the cycling cultures of Boulder, Chicago, New York City, San Francisco and Seattle, director Spencer MacDonald took viewers on one final ride through Los Angeles. The film was MacDonald’s final contribution to Rapha Rides, a global series of short films created for cycling sportswear and lifestyle brand Rapha. San Francisco–based production company Avocados and Coconuts handled creative development, production and post production for the six films, with MacDonald editing several of the films himself. The goal for the Los Angles segment was to showcase the metropolis as “a city of many facades.” Working closely with Avocados and Coconuts creative director Amani King, MacDonald accomplished this by seamlessly melding the landscapes of Los Angeles, from the mountains to the beach to the dry riverbed. “We drove around the city for two and a half days, trying to capture as many different sides of the city as possible. We had a pretty bare-bones crew so we could move quickly. The challenge was feeling limited on time in our attempt to capture the real diversity of LA landscapes, which are often separated by miles of the notorious traffic,” says MacDonald. The result, narrated by artist Geoff McFetridge, overlays images of art, landmarks, nature and the city’s many streets with a blend of sound design that creates the sonic atmosphere of Los Angeles’s diverse cityscape.
This poster series from Les Évadés softens up macho movie characters.