Responses by formascope design
Background: These products are premium dried fruits with no additives, preservatives or sugar. The unique drying process allows the fruit to be soft, and rich in natural flavors and vitamins. The target audiences are people who are looking to practice healthy lifestyles and replace unhealthy snacks with these fruits.
Reasoning: Keeping in mind that the product is organic, premium and without any chemicals, we decided to show the natural flower to fruit process, without any complications. The stages in the flower to fruit process are pollination, fertilization, growth, development and finally, the ripening. Then the next stage in the process is fruit to dried fruit transformation, which is already inside the package. The brand name was chosen to be Raw Grow. Raw means in a natural state, so, Raw Grow means grown without having gone through any chemical process and without anything artificial.
Challenges: Each time when we start a project, we are looking for a unique concept on which the brand and all its further communication will be based. As dried fruits and organic food industry in general has become popular, it’s more and more difficult to create something unique every year. Our main challenge became to transfer to consumers the concept of the full fruit to flower cycle.
Favorite details: In every project, the most important thing to us is to provide the conceptualized and working idea. When we are starting the visualization part, it is important for us to properly organize the field across the entire packing space and transfer the message in the right way. Also, in each of our projects, we pay huge attention to the back, and dedicate the large amount of time to that phase. The front side, as well as the back side of the packaging, should communicate a purpose: what the brand stands for and what it means for customer.
Specific demands: It is not only about the project but also how the client perceives our company and the way we implement the project. We are lucky that our visions and methodologies harmoniously aligned with the client with whom we worked. The client was open to discussions and discovery of new ideas; that gives a unique value proposition to the particular brand, and opens up new opportunities and indispensable experiences that sometimes traditional outlooks are not able to provide.
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