Bill Maher may be the first to tell you that the past often repeats itself in explosive ways. Having been a fixture in the political conversation for years with his HBO talk show, Real Time with Bill Maher, the acerbic comedian is not shy about leading a show both subversive and provocative in nature. To plunge viewers into the show’s hot discussions of current events, Buster, the design studio of Los Angeles–based ad agency Stun Creative, was asked to create its new main title sequence. Running with the theme of “contrasting history”—or what’s old is new again—Buster employed the neat trick of circular split-screen motifs to juxtapose historical struggles and taboos with modern realities. This barrage of imagery constantly flows, bombarding viewers. Designed to encourage repeat viewings, the sequence has done its job when viewers start to pick up on history’s circular patterns. Even though the same struggles may still be here, as the sequence—and Maher—proclaim with protest and defiance, “we’re still here” as well.
Device Creative Collaborative melds a North Carolina park’s industrial heritage with its modern context.