To create a fresh, dramatic commercial for the Red Cross, directing duo Holbrooks teamed up with Y&R New Zealand and Flying Fish to create Parcel, a 30-second animated spot that follows an aid package as it travels to its destination. The team mixed cell animation with 3-D camerawork to give the dramatic narrative a sense of hand-crafted warmth. “The idea of this Red Cross parcel being pushed through all sorts of dangerous situations, touching people in need as it went, felt like a perfect fit for their ethos,” said Tom Brown of Holbrooks. “It was very much a labor of love for us.”
Rethink created environmentally-friendly posters for the Dogwood Initiative with water-soluble ink.