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Minnepolis-based Clarity Coverdale Fury created this winning campaign that kicked off with a teaser featuring a giant Jack and the Beanstalk-type tomato vine growing up the pole of a billboard in Columbus, Ohio. Eventually growing onto the 140 feet of vines were 5 tomatoes, each 5-feet tall and 13-feet in diameter, with leaves 8-feet tall and 4-feet wide, along with two giant red gold cans measuring 16½ x 12½ feet. This spectacular creation frames the campaign’s message in the center of the sign: “The best tomatoes come from tomato country,” where Red Gold tomatoes are grown. The bigger-than-life teaser aspect of the board definitely turned into a market-wide news event: The local 10 o’clock news covered it and radio stations and local bloggers were all talking about it.
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