People have, on average, 25,915 days to live. That’s 25,915 days to push your limits, overcome every obstacle and honor the body you’ve been given. Reebok is challenging the world to do just that with its new campaign, “25,915 Days.” Created by San Francisco–based advertising agency Venables Bell & Partners, this campaign continues the “Be More Human” marketing platform, which rallies for people to live up to their potential. “25,915 Days” kicked off globally with a :60 film depicting a woman’s lifelong commitment to physicality. We follow the woman from old age to birth. Along the way, we see her competing in a Spartan Race, running on a trail, streaking across a college campus and kicking a boy’s butt in a footrace at the early age of five. Reebok has also launched a compelling new chapter to its “Be More Human” social and digital experience with a new website (Reebok.com/CountYourDays) that allows users to calculate—based on averages of age, gender and location—their potential number of remaining days. Visitors can then share how they plan to honor their bodies and their days remaining by revealing personal accomplishments through #HonorYourDays and posting a customizable photo to Instagram, Twitter and Facebook. The campaign provides powerful food for thought by allowing you to visualize where you are on your life’s journey and encouraging you to make the most of it. 

venablesbell.com