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Athletic brand Reebok commissioned Los Angeles–based design studio ITALIC to concept and produce the second issue of its women’s magazine/catalog Rally. Scheduled for a fall/winter release, ITALIC played off the changing seasons with an “elements” theme, reflecting both the weather and the elements of a healthy, active lifestyle. The theme plays throughout the 50-page issue with floating headline type and graphic layouts, featuring real-time photography of athletes juxtaposed with vibrant backgrounds and original editorial content. 

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