Renault recently enriched its vehicle line-up in Brazil, then Argentina, with the Renault Sandero Stepway. Manufactured at the Curitiba plant, it’s the fifth of six models to be launched in Brazil as part of Renault Commitment 2009. (Renault doubled its sales in Brazil between 2007 and 2008 with this strong product offensive and now ranks among the top five best-selling manufacturers in the country.) The personality of the vehicle is reflected in raised ground clearance, roof bars with an integrated spoiler, exclusive bumpers and grill and a chrome-finished exhaust pipe; the high-set driver’s position makes for a stress-free urban drive. With the tagline, Discover Your City, Neogama/BBH, São Paulo, Brazil, created a print campaign that targets sophisticated urban customers looking for a vehicle with assertive and distinctive styling.

copy 1: Shows, clubs, restaurants. Your city also comes with a bunch of standard items you're not necessarily aware of.

copy 2: And to think that many tourists know your city better than you.