This retail marketing binder for 76-year-old, Illinois-based, Replogle Globes, Inc., conveys the company's craftsmanship and market position. When creating the easy-to-update book, Madison, Wisconsin-based studio Planet Propaganda drew heavily from the personality and messaging it developed for Replogle's Web site earlier in the year. With high-quality materials, affable copy (“Remember a place you've never been”) and eye-catching product images, it will remain a viable retail reference for several years.
