France-based nonprofit Reporters Sans Frontières supports freedom of the press and defends independent, unbiased journalism, especially in countries with limited access to information. Ad agency BETC Paris’s latest spot for the organization offers a glimpse of what the world would be like without independent journalists. Spliced footage of various military celebrations across the globe constitute a propaganda-laced parade, before cutting to stark slogan that states “Without independent reporters, war would just be a nice show.” Photos of the atrocities of war highlights the need for freedom of information and urges viewers to support journalists that risk their lives to report on the reality of global conflicts.
jones knowles ritchie’s rebrand pulls great design elements from the brewery’s 140-year history.