Loading ...

Rickard’s Lederhosen, a strong Oktoberfest-style lager, needed an equally strong identity. For its launch, Vancouver-based ad agency Rethink celebrated the oom-pah-pah of Oktoberfest with playful packaging that turned each dark-amber bottle into a Bavarian gentleman, complete with lederhosen and a Tyrolean cap.

Browse Projects

Click on an image to view more from each project
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In