The specialized boutique Rituels is both a line of locally made products and a barbershop for every guy—bearded or not, lumberman or actuary—who seeks a gentleman’s lifestyle. To turn up the buzz among the public, Rituels called on Montréal-based design firm lg2boutique to create its new brand identity, to be shared online and in the boutique.
“The graphic identity recalls Rituels’ refined universe and one-of-a-kind textures. It communicates sobriety, class and elegance while avoiding any feeling of loftiness,” says Jacques de Varennes, partner and vice president of creative and design at lg2boutique. The different iterations, designed to be flexible, can be found on the digital platform, containers and product packaging, as well as the boutique’s signs and windows.
The brand identity makeover was an opportunity to showcase all of Rituels’ products, from rare fragrances to forged-steel straight razors with bocote wood or cognac leather handles to concrete-handle shaving brushes—perfect for any gentleman seeking exclusive products for his rituals.
“The graphic identity recalls Rituels’ refined universe and one-of-a-kind textures. It communicates sobriety, class and elegance while avoiding any feeling of loftiness,” says Jacques de Varennes, partner and vice president of creative and design at lg2boutique. The different iterations, designed to be flexible, can be found on the digital platform, containers and product packaging, as well as the boutique’s signs and windows.
The brand identity makeover was an opportunity to showcase all of Rituels’ products, from rare fragrances to forged-steel straight razors with bocote wood or cognac leather handles to concrete-handle shaving brushes—perfect for any gentleman seeking exclusive products for his rituals.
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