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Tool of North America (Santa Monica, CA) director Geordie Stephens brands the moon in this new 30-second Web video for Goodby, Silverstein & Partners client Rolling Rock, as part of the Moonvertising.com campaign. Stephens employed deadpan performances and campy visual gags to demonstrate that Rolling Rock, although good at making beer, is really bad at beaming their logo to the moon. The campaign also includes the 30-second spots “Launch” and “Apology,” also online.

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