Memphis, Tennessee-based agency archer malmo created this campaign for a Memphis neighborhood bar/restaurant. In a category where everyone is looking for the best and loudest way to say the same five or six things, RP Tracks wanted to focus on something different: their personality. These ads reflect the unpretentious, modest and, at times, self-effacing nature of this staple neighborhood restaurant and watering hole. The hard part? The budget was minus zero.
