Responses by Jack Antoine Charlot, director, Passion Paris.
Background: The idea behind the video for musical artist S+C+A+R+R’s song “Never Give UP” was to create a character that is a mystery. The audience can feel that they’re different but not be able to tell exactly how. It generates questions and engenders an appetite to discover more about S+C+A+R+R. The character’s design also embodies the diversity and plurality of the people behind the making of the band. The target audience is people who are curious about a new kind of bodily aesthetics, expressions and personalities.
Design thinking: The thinking was to focus on the character and their moves and not put too many details in the surroundings—just enough to highlight the character and tell a little story.
Challenges: Making the film look like what we had in mind. It’s mostly CGI, so it proved to be very abstract to discuss. And because the whole thing is a sequence shot, it was not really possible to storyboard it. But animation studio KOMBBO did an amazing job with the post-production, understanding and setting the lights in the mirrors and how the camera moves in the film.
Favorite details: I’m always amazed by the work of choreographer Nicholas Huchard. The way we work is always fun and fluid, finding new moves and simultaneously tracing how the camera moves in space. That’s a very, very exciting part of S+C+A+R+R’s music videos.
Also, the level of CGI that KOMBBO brings to the colors and lights. It’s a pleasure to work on that with Mehdi Alavi, KOMBBO’s president and producer, and how the animation studio always has new tricks that blow my mind at every step of lighting and rendering.
New lessons: You can do things far beyond your budget range if you communicate well and stay open to a final result that can be different from what you initially had in mind. The most important thing to me is to retain the feeling you’re trying to create—more so than the stills you wish you could put on Instagram.
Visual influences: People who dance badly but don’t give a fuck. People who dance very well but don’t make a big deal about it. Artist Bertrand Lavier’s Crashed Car. The Invisible House in Joshua Tree, California, which you can rent on Airbnb.