Unglamorous, uninspired truckloads of printed materials end up on the desks of wholesalers every year: the annual catalog. Distributors get them from several sources, all featuring similar items, all presented in unimaginative and uninteresting ways. Seattle-based agency, Creature, wanted to offer buyers the information they needed, but in a memorable way. With irony and simplicity, “Virtual Shirting Technology” plays on the idea that despite a world of high technology, catalogs are still the preferred shopping method—and this one offers the only way to try on items without actually trying them on.
DDB New York draws attention to the humorously decadent lifestyles of lottery winners.