Designed by landscape architect Ken Smith, Santa Fe Railyard Park is part of a mixed-use district redeveloped from the historic train yards near Santa Fe’s downtown. The graphic program, by Pentagram New York, includes directional and donor signage, interpretive panels and a landmark identification sign installed on the massive water tank central to the park’s sophisticated natural irrigation system. The goal was to make the signs and graphics as unobtrusive as possible while conveying functional information. As a result, the signage is integrated into existing park elements like benches and curbs and the signs on buildings are carefully matched to existing materials and made as light and transparent as possible.
Whybin\TBWA\Tequila delivers the new brand positioning for Australia’s garden power tool company.