When Mexico-based branding and illustration studio Menta began developing the naming, identity and packaging for Savon Stories’ new line of Lotion Bars, it wanted to create a product as luxurious as each solid bar of lotion. Rich in minerals and antioxidants, raw, and cold processed, every detail of this lotion seemed to purr, “Boutique! Classique!” So Menta turned to France for inspiration and overlooked no detail. Even the shape of the bar was carefully considered—an oval bar felt suitably luxurious, though the paper packaging would not easily fold around such an oblong shape. Et le résultat? Users of Savon Stories Lotion Bars who unwrap paper illustrated with the lotion’s botanical ingredients will behold an oval bar of bathtime bliss. In the end, commitment to an upscale look textured with a natural, artisan feel won out. Savon Stories Lotion Bars has been presented at European fairs and events to the delight of anyone seeking an organic product for a superb cleansing experience.
In BBH London’s print campaign for the Guardian, bold copy unapologetically shows that the newspaper can’t be bought.