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Melbourne-based George Patterson Y&R’s campaign for Schweppes, places the well-known cocktail mixer at the center of the recent resurgence of mixing among young adults. A mathematical equation that doesn't add up, coupled with the tag line "the magic is in the mix," effectively suggests that no matter what Schweppes is mixed with, something unexpected and memorable will be the result. The series of ads cement Schweppes’s role as the world’s original and leading mixing brand.

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