Australia-based photographer Adam Taylor teamed with innovative ad agency MK Norway to shoot this new Schweppes underwater campaign. The technically and creatively challenging shoot took place in New York in a dive tank with a team of divers, an experienced underwater model, and above- and underwater lighting to craft the hauntingly beautiful atmosphere. The concept drew on Taylor’s extensive underwater experience to direct the model to interact with the bubbles as they were being created by the team of divers beneath her. Her interactions appear natural and unstaged as if she lives underwater within the bubbles and the camera just happened to discover and capture the moment as it unfolded.
ASICS and VITRO collaborated to create a color-focused retail display.