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Scoff & Banter restaurants serve classic British ingredients in classic British flavor combinations. For the Edwardian Group London’s line of six restaurants, Saatchi Masius designed a new campaign that celebrates British culture and cuisine, with all its eccentricities. The campaign features five characters, each based on the elements of a signature Scoff & Banter dish and hand-painted to evoke the illustrated world of British classic literature, such as Alice in Wonderland and Wind in the Willows. The characters appear in advertisements, social media, merchandising and in graphics on the restaurants' walls.

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