The idea behind Scotiabank’s the Fifth Season campaign, now in its third year by Toronto-based ad agency Bensimon Byrne, is simple. Mother Nature gives us four seasons, but in Canada—where hockey is part of the national tradition—there’s one more: hockey season. And there’s no other time of year like it. 

As a sponsor of this year’s World Cup of Hockey and supporter of over 8,000 community hockey teams across Canada, Scotiabank wanted to give Canadians something truly stirring. After all, more than 150 of the best players in the National Hockey League will participate in the World Cup, and Canadians will never feel more connected to the sport.

To do so, Bensimon Byrne tapped into a hockey truth: the fifth season is when kids dream big. It’s when they dream about donning a red and white Team Canada jersey to hear the thunder of 18,000 roaring fans and enact the greatest hockey moments waiting to happen. And it’s more than kids. All Canadians have, at one point, dreamed of reenacting their hockey heroes’ biggest goals, whether played on a rink or a driveway, a farmer’s field or a dock.

By connecting childhood dreams to the most iconic goals in hockey history, Bensimon Byrne knew it could pull off something special: this “Hockey Dreams” spot, which perfectly re-creates some of the sport’s most celebrated goals from Bobby Orr, Lanny McDonald, Mario Lemieux and Paul Henderson—by using kids.

This September, the World Cup of Hockey will undoubtedly provide a new epic goal for millions of kids to dream about for years to come.

bensimonbyrne.com