For their Autumn/Winter 2015 collection, menswear label Several; took inspiration from Chris Killip’s photographic series of a North Yorkshire fishing village called Skinningrove. The team blended this rugged working environment with the style of early ’80s youth subcultures. Setting a nautical theme, they combined Several;’s brand identity with the language of fishing knots diagrams to create a distinctive visual campaign across environmental graphics, invitations, installation pieces, branded give-aways and online correspondence. Several; tote bags featured the collection year individually hand painted in Safety Orange. Boat decals were also hand painted to add authenticity to the installation.
Designer and director Andrew Vucko tackled the subject of originality in this animated video.