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The world’s largest paint retailer, Sherwin-Williams, has created its finest paint ever. With exceptional hide, durability and best-in-class performance, the luxurious colors of Emerald Interior and Exterior paint won’t fade. Earlier print ads showcase the rich, sumptuous palettes of Sherwin-Williams through the paint-in-water still photography of London-based artist Mark Mawson. This new TV spot mesmerizes viewers with Emerald’s exquisite colors moving through water.

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