Shutterfly, Inc. helps people capture, preserve and share memories through its image-publishing platform. Its internal employment team faced the challenge of communicating this same mission to existing and prospective employees. The solution was to create a brand with bold creative components and flexibility, while conveying a unified message. A kit made up of graphic icons, T-shirts and posters serves as a guide for Shutterfly’s internal and external communications. The tone is one of inclusivity, inspiration and approachability, which elevates its four pillars—impact, connect, achieve, belong—and represents the employee experience at Shutterfly, Inc.