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The Sierra Club asked Palo Alto–based Tompert Design to work on its annual fundraising gala, the Trail Blazers Ball, for the second year in a row. The theme Active Outdoors got the party moving, especially in a year celebrating the 100th anniversary of some of the world’s most premier outdoor spaces—the United States national parks. For this truly cross media project, Tompert Design created event branding, a style guide, an invitation package, promotional items, a menu, a slideshow and environmental signage. Detailed landscape photography provided the basis for the color palette and set a high-energy tone for the 2016 event.

At the gala, the emcee, stand-up comedian Al Madrigal, kept everyone laughing, while keynote speaker, rock climber Alex Honnold, had attendees transfixed by his slideshow. Talented and generous, both men sparked unexpected excitement with their spontaneous donations during the auction: four VIP tickets to the Daily Show and an adventure rock climb or hike for a group of people with Honnold. Event organizers told Tompert Design that the 2016 gala tripled expected net revenue, marking not only the designs, but also the gala, as a success.

tompertdesign.com

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