Responses by Dava Guthmiller, founder/chief creative officer, Noise 13
Background: The project was to create a brand and label design for a new distillery in Healdsburg, California. Sipsong Spirits founder Tara Jasper is a first time distiller and wanted something that not only stood out as a unique project, but also showcased her personality.
Reasoning: The packaging was inspired by Jasper’s approach to business; she surrounds herself with a wide circle of collaborators that she holds close and supports in return. In addition, Jasper’s first gin blend, Indira, is created with warm East Indian botanicals, and a spiced orange as the primary color. Jasper also incorporates foraging into her botanical ingredients. Our final design narrowed in on one main floral as its feature, supported by a few line illustrations to convey both the botanical nature of the product and the precision of the blending.
Challenges: The changing bottle shape. Since this project had a low budget, the client researched existing bottle structures. Our original design was for another bottle shape and size. We had to adjust last minute for the change when the first option was not available.
Favorite details: The bold yet delicate nature of the final design. The color stands out, while the line art details and wrap around shape create intrigue.
Visual influences: We looked at a lot of floral and herb illustration styles during this project. As the founder incorporates foraging into her botanical ingredients, our early sketches included many smaller botanical illustrations and graphic pieces that alluded to the collection of flavors.
Specific demands: Extremely tight budgets. The limitations of cost, time and printing finishes can be thought of as boundaries to the sandbox we play in. It forces you to think more creatively with less. As a professional team, we don’t always have the liberty to take on these smaller projects, but it’s wonderful when we can support a group we love.