Responses by Jesper von Wieding, strategic creative director, Pearlfisher
Background: We wanted to amplify the unique story of the brand’s geographical, seafaring history and its sense of premium craftsmanship to establish its difference in a highly competitive market. We also wanted to inspire new global audiences to experience all that Skagerrack Nordic Dry Gin has to offer.
Reasoning: We wanted to purely, simply and seamlessly distill each and every element of the Skagerrack story into the bottle design to embody a new taste and drinking experience.
Challenges: Creating a finely textured bottle surface similar to fine blown sand; dialing up the tactile element of the Skagerrack story; and establishing its difference both on shelf and in the hand.
Favorite details: The distinctive bottle color. Finished with a metallic glaze, in different lights, the bottle changes to different hues of blue to represent the unpredictable waters of the Skagerrack sea, conjuring both a vision of the sea and the night sky in this part of the world.
Visual influences: The Skagerrack strait is famous in Viking history and legendary among local sailors who, for centuries, have used the North Star and the three points in Norway, Denmark and Sweden—these points unite the countries and define this unique triangular-shaped sea—to navigate and find their way to safe shores. The three points on the front of the bottle were inspired by, and visually represent, both the stars and these navigation points.
Anything new: We learned more about the gin distillation process and how—as a result of a collaboration between Nordic chefs and bartenders—Skagerrack has achieved the most unique, classic and premium taste profile. It was really important for us to tell both the geographical story of Skagerrack and also its story of premium craftsmanship.