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Piñata introduces the latest in the Skittles line—chocolate flavored candy with unique flavors (s’mores, vanilla, chocolate caramel, chocolate pudding and brownie batter). Created by the Los Angeles office of TBWA\Chiat\Day, it’s a continuation of the “Experience the Rainbow” campaign, which dramatizes the possibilities at the intersection of real and imaginary. The campaign is aimed at Skittles’ core target audience of 12- to 17-year-olds). The spot depicts the aftermath of playful horseplay between a man who looks like a piñata and one of his coworkers who was looking for the new Skittles Chocolate Mix. The TV broke on March 10 and aired through May 11.
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