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Faced with increasing competition in the engagement ring category, Maryland-based Smyth Jewelers tapped Baltimore ad agency MGH Inc. to go beyond traditional media in order to reach younger couples thinking about tying the knot. These “interactive” coasters, designed to also work as ring sizers, were placed in bars and restaurants throughout Baltimore in order capture the attention of this younger audience. Not only did the coasters get noticed, women were observed placing their fingers through the various holes, while holding the coasters up to show their embarrassed boyfriends.
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