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Sonos®, the leader in smart sound systems for the home, opened its doors to the public on Tuesday, July 19 at 101 Greene Street in Manhattan’s SoHo neighborhood. Through the store’s personalized listening experiences and superior service offerings, music fans will have the opportunity to explore and shop the entire family of Sonos wireless smart speakers and components to find the ultimate audio setup for their own homes.

Creating equally inspiring sound and visual experiences—while delivering a strong sense of home—led the store concept, which was created in partnership with New York–based studio and storefront Partners & Spade. Music producer, composer and Sonos sound experience leader Giles Martin and Sonos audio engineering leader Dr. Hilmar Lehnert collaborated closely with the design teams from day one to ensure that every inch of the store delivers a superior listening experience.

The heart of the 4,200-square-foot retail store lies within seven state-of-the-art Sonos Listening Rooms. “Each room has been acoustically designed to replicate a great home listening environment,” Giles Martin says. “The intention is to allow the music to do the talking, making it easy for store visitors to experience Sonos exactly as they would at home.”

Six of the seven, house-shaped Sonos Listening Rooms form a row on the ground floor. Upon stepping inside a Listening Room, guests are welcomed with an immersive sonic greeting that introduces how the room works, followed by an invitation to take control and choose music from Spotify®, Apple Music®, TIDAL and dozens more Sonos streaming partners.

blog.sonos.com/sonos-store

partnersandspade.com

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