Created by Santa Monica-based Rubin Postaer and Associates this print campaign associates energy, power and exuberance with the consumption of whole soy. The ads brand SoyJoy with the unique artistic style of a group of illustrators who express joy through optimistic art. SoyJoy’s promise of better health and a positive lifestyle reflects the exuberance that accompanies the knowledge that you’re doing something good for your mind, body and spirit.
