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Bell Media’s Space Channel, a Toronto-based sci-fi network, wanted to re-position its branding for broader appeal. Design and animation studio Tendril accomplished this by creating promos, featuring a mix of 3-D animation and live action film. Five :10 TV spots, featuring an animated spider, moving iron filings, aquatic eggs and futuristic machinery, evoke mystery and sci-fi elements but keep things realistic with vivid color and light.

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