In its most recent advertising, the Sprint brand takes on a fresh look and feel with a nationwide campaign, created by Goodby, Silverstein & Partners, that defines the immediacy and relevance of the Sprint Now Network for wireless users. The work illustrates the breadth and capability of the network through the demonstration of immediate facts that help define how the network delivers on NOW. Directed by Jeffrey Plansker of Supply & Demand, with animation, visual effects and editing by Superfad, the spot provides an entertaining look (with stats) at the world of modern communication. The campaign also includes online, print and out-of-home.