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For the Strategic Milk Alliance, a coalition that represents Canadian dairy farmers, ad agency DDB Vancouver created a new series of TV spots that celebrate the timeless enjoyment of milk. In this particular spot titled “Kitchen,” a young girl walks from her dining room table to the refrigerator to grab a milk carton and simultaneously grows into an adult; the house’s decor shifts, along with the girl’s clothing, from the nostalgic style of one decade to another. The ad campaign ran on television, online and on social media platforms, reminding viewers that milk tastes just as good with their favorite snacks as it did when they were children.

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