This innovative UK charity uses music as a tool to help homeless people; it runs a weekly program of singing workshops, theater trips and work placements with upwards of 700 homeless people per year. Its annual opera productions have all won 4- and 5-star reviews in the national press and the current show, “My Secret Heart” is touring internationally. The group’s high-end artistic outcomes not only achieve critical acclaim but also, quite literally, give those who are often invisible members of society a platform to build self-confidence.
The design brief for the company’s new identity called for something that would not only raise the profile of the charity and support its fundraising and government lobbying but that would also resonate with those who participate—both homeless people and opera professionals alike. Created by the London studio of Frost Design, the existing strapline, “giving homeless people a voice,” inspired the design solution.
The logo has movement, progression, a musical element and a distinctive personality. An eye-catching fuchsia pink is the new house color and the extra “A”s at the end of the logotype signify the amplification of sound and singing out loud; the varying sizes help to celebrate the all-inclusive nature of this remarkable musical endeavour. Building on the new identity Frost also designed advertising and marketing collateral that includes a series of posters for concerts, a range of promotional T-shirts and a Web site, all with the logotype’s distinctive dot above the A to create a playful marketing vocabulary: DONATE, DRAMA, CREATE, DANCE, PARTICIPATE.
By giving the branding a clear structure and using only two-color printing, Streetwise Opera will be able to apply it effectively despite limited resources.
The design brief for the company’s new identity called for something that would not only raise the profile of the charity and support its fundraising and government lobbying but that would also resonate with those who participate—both homeless people and opera professionals alike. Created by the London studio of Frost Design, the existing strapline, “giving homeless people a voice,” inspired the design solution.
The logo has movement, progression, a musical element and a distinctive personality. An eye-catching fuchsia pink is the new house color and the extra “A”s at the end of the logotype signify the amplification of sound and singing out loud; the varying sizes help to celebrate the all-inclusive nature of this remarkable musical endeavour. Building on the new identity Frost also designed advertising and marketing collateral that includes a series of posters for concerts, a range of promotional T-shirts and a Web site, all with the logotype’s distinctive dot above the A to create a playful marketing vocabulary: DONATE, DRAMA, CREATE, DANCE, PARTICIPATE.
By giving the branding a clear structure and using only two-color printing, Streetwise Opera will be able to apply it effectively despite limited resources.
