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Strikke Designs is a textile design and production firm steeped in tradition and history—and contemporary textile trends. Minneapolis’s Peggy Lauritsen Design Group created this not-overly trendy identity that reflects Strikke’s love of contemporary design and fashion. With stripes that reflect colored threads or yarns, the identity was designed to be applied to small garment labels (in addition to a Web site, stationery and hang tags), taking into account that it would have to work well in both stitched and silk-screened versions. For the men’s line, the stripes are on a brown backgound; for the children's label, stripes are substituted by multicolored letters set against a backdrop of vibrant, playful green.
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