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Responses by LAND

Background: Stumptown Coffee Roasters decided to switch to a more environmentally sustainable bag that would better preserve the freshness of its coffee. We were charged with redesigning its already well-liked bags of seventeen years.

Reasoning: The design process was led with the goal of paying homage to the rich, vibrant cultures, the lands and the people that farm the coffee—connecting that with the bohemian spirit of Stumptown in its home of Portland, Oregon. That process eventually yielded the color palette, playful illustrations and typography used throughout the design system.

Challenges: Working with such a large color palette.

Favorite details: Getting to finally use the Hobo typeface and have a client actually not think it was a joke. They get it.

Anything new: We learned that we really like working with Stumptown. It’s refreshing when a client lets you run free and runs with you.

Specific demands: Stumptown demanded that we do our thing. That made it a real pleasure.

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