The London Olympic Games highlighted the world’s most gifted athletes—and their incredible, enduring support systems. Subaru of America Inc. and its creative agency, Minneapolis-based Carmichael Lynch, demonstrate the benefits of having support in their latest advertising for the 2013 Subaru Impreza. From the campaign that includes eight TV spots, “Moral Support” features a husband is able to cheer-on his wife throughout a bike race because of the Impreza’s on- and off-road versatility. Support is what helps people accomplish their goals. Love and a Subaru help them get there.
The freelance creative director desires to make real things that resonate with people.