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When the artistic director of Canada’s largest juried theater festival approached Toronto, Ontario-based Monnet Design to reinvigorate its campaign, Monnet knew the branding would have to be exciting and visually captivating. The resulting logo is simple, iconic and represents the idea of a festival where new works are being created by emerging, experimental artists and the glowing, neon yellow makes the design pop from its surroundings. Thanks to an identity program that consisted of eye-catching posters, cards, and banners, the 2008 festival had the highest attendance rate in its seventeen-year history.
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