“Remedy is doing its part to make health more fun and relevant to consumers,” said Deanna Smith, executive creative director. “So when it came to helping Swedish Covenant Hospital build awareness, we put the hospital’s message in the midst of its Chicago community—on “El” trains and city buses, bus stops and train stations, newspaper tag-a-longs, and in sunflowers handed out in nearby neighborhoods. Even visitors leaving the hospital parking lot got the message with a free branded air freshener. The mix also included whatmakesyoufeelbetter.com, a site where visitors could submit ideas and photos. At the heart of the campaign is the hospital’s philosophy about embracing the things that make you feel good. The posters provided commuters with a little mental stimulation while they awaited the train.”