Szelet (Slice in English) is a small pizzeria in Budapest, Hungary, that specializes in pizza by-the-slice. Local design firm kissmiklos began by creating the name, then moved on to the identity, the interior design, the packaging and the web design. The intensity of the red and shape of the logo evoke fast service and the world of pizza. The retail concept will hopefully be developed into a franchise.
Philosophy Communications created a playful, inviting poster campaign for the bakery.