With six locations throughout Texas, Tarka Indian Kitchen has been recognized as one of the hottest upscale fast-casual restaurant concepts in the country. The name Tarka translates into the sizzle and pop of spices when they hit a hot pan, a sound and aroma that welcome diners. On the heels of its expansion, Tarka asked Pittsburgh, Pennsylvania–based brand design agency Wall-to-Wall Studios to help it initiate a comprehensive rebrand in order to realign all of its touchpoints with the quality of its food and experience. Wall-to-Wall first created a bold logotype that was partially inspired by the Sanskrit alphabet. A secondary brand mark represents the concept behind the name Tarka with line work influenced by the Indian rangoli, a symbol of welcome. To take advantage of all of the branded touchpoints throughout the restaurant experience, Wall-to-Wall also designed a set of graphic seals to augment the visual library, as well as a set of custom icons and related pattern work. The seals and the icons help everyone, from first-time visitors to Tarka devotees, navigate the menu.
These ads by Green Room reflect traditional Japanese craftsmanship techniques.