Architects and designers know where to go to find inspiration and new products—NeoCon, the largest commercial interiors show. Held every June in Chicago, NeoCon also showcases close-ups and new patterns in room scenes.
This year, flooring and sports surfaces leader Tarkett enlisted Georgia-based studio Ferreira Design Company to design a brochure that offers designers a glimpse into the inspiration behind its products’ designs, from fashion and nature to digital printing technology and materiality. Ferreira used imagery to match each Tarkett designer’s inspiration narrative and assembled the brochure based on Tarkett’s family of brands and product platforms. The cover’s deep registered deboss over its foil stamped typography gives the brochure a tactile, sensory quality. These finishing treatments combined into a brochure that allowed Tarkett to appeal to designers who value surface, texture and dimension.
This year, flooring and sports surfaces leader Tarkett enlisted Georgia-based studio Ferreira Design Company to design a brochure that offers designers a glimpse into the inspiration behind its products’ designs, from fashion and nature to digital printing technology and materiality. Ferreira used imagery to match each Tarkett designer’s inspiration narrative and assembled the brochure based on Tarkett’s family of brands and product platforms. The cover’s deep registered deboss over its foil stamped typography gives the brochure a tactile, sensory quality. These finishing treatments combined into a brochure that allowed Tarkett to appeal to designers who value surface, texture and dimension.
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