Portugal has a celebrated literary history, but relatively few people know about it. It’s fairly uncommon for a non-native speaker to read Portuguese, and tourists are unaware that getting to know the country’s many exquisite writers should be part of their visit. The idea of Tell a Story was to solve both problems by selling books by Portuguese authors, translated into several languages, to tourists in Lisbon. There is no better way to remember a trip than with a book, and the bookstore itself is ready to travel—it’s a shop on wheels that can go find tourists instead of waiting for them to stumble upon a storefront. Lisbon firm MSTF Partners gave the project depth and personality, creating a name, visual identity, a fully functional mobile book bus and even a downloadable custom font based on the handwriting of Portuguese authors. “Tell a Story is the perfect result of teamwork between the client and the agency,” says creative director Daniel Palma, “which is, in itself, a happy story.”